Sometimes you get lucky and fall into the perfect role. During my three year stint in London, I helmed all things creative for the Skittles UK market. This included leading the team of writers who fever-dreamed the social media posts for the legendarily absurdist brand.
Before we took over, Skittles UK was lucky to get 100 likes for a post.
Some photographic posts that did fairly well for themselves.
Our copy-only posts immediately surpassed the 100-like bar we inherited.
The amount of followers snowballed. And they were highly engaged.
The amount of followers snowballed. And they were highly engaged.
The old man was a weird bridge too far for the client. Had to fall back on the old squirrel-in-a-top-hat.
Not my Photoshop work
Not my Photoshop work
Here are a few visual posts I dreamed up and then brought to life in Photoshop.
The first one accurately depicts what your tongue does at night while you sleep, the second one shows a scenario in which it is understandable to bite the hand that feeds you.
Susan's all-seeing third eye and the misery of having a belly button for a face.
Always looking for relevant dates on the calendar. A curious hatchling for an Easter post
and a donkey sure to beat the thoroughbreds at the Grand National.
and a donkey sure to beat the thoroughbreds at the Grand National.
Scheming up springtime post options in the London office. Sadly, the copy post in the top left corner didn't make it.
I believe the bird sketch at far right, worked up in the image to right, did make it to the Skittles UK Facebook page.
Way ahead of its time, if I do say so myself.
I believe the bird sketch at far right, worked up in the image to right, did make it to the Skittles UK Facebook page.
Way ahead of its time, if I do say so myself.
The process.
